Platinum Marketplace Partner
© Warsaw Dynamics, 2025. All rights reserved.
How to Succeed in the Atlassian Marketplace: Why Market Research and Data Matter
Is the Atlassian Marketplace Still Growing in 2025? In 2025, the Atlassian Marketplace surpassed 8,000 apps and 1,800+ active vendors. That’s a long way from its modest beginnings in 2012, when just 60 apps were available. But while the numbers suggest growth, a deeper look reveals a shift: Marketplace growth is slowing, competition is tightening, and app fatigue is setting in. So, what does this mean for app developers? The opportunity is still there, but success now depends on strategic thinking, data-driven decisions, and smart execution.
Grow Your Atlassian Add-on with Ampin.app’s Market Insights
Atlassian Marketplace Analysis Leads to Success To thrive in the Atlassian Marketplace as a Jira/Confluence add-on vendor, it’s essential to understand the market landscape, customer behavior, and pricing trends to drive revenue and growth for an add-on. Many vendors struggle with questions like: How should I price my app to stay competitive? How are similar apps performing in terms of installs, trends, and user adoption? Where are customers most active, and which add-ons are gaining traction?