Is the Atlassian Marketplace Still Growing in 2025?

In 2025, the Atlassian Marketplace surpassed 8,000 apps and 1,800+ active vendors.

That’s a long way from its modest beginnings in 2012, when just 60 apps were available. But while the numbers suggest growth, a deeper look reveals a shift: Marketplace growth is slowing, competition is tightening, and app fatigue is setting in. So, what does this mean for app developers? The opportunity is still there, but success now depends on strategic thinking, data-driven decisions, and smart execution. In this article, we would like to point that market research is important for you to gain more revenue.

Growth Comes with New Challenges

Despite the ecosystem’s size, recent trends reveal a more competitive environment:

• Atlassian is launching native alternatives to popular third-party apps (e.g., Advanced Roadmaps, Automation)

• Companies are trimming their tech stacks in response to budget cuts

• Emerging AI capabilities are replacing traditional add-on uses.

Know Your Audience : Example Trending App

Despite the shifts, demand remains for custom-made workflow solutions. Atlassian doesn’t allow external collaborators on Jira contents including work items (issues), boards, filters or timelines. So we built External Share for Jira, now a top-selling app by Warsaw Dynamics.

This proves that when you understand real user problems and deliver solutions that go beyond Atlassian’s defaults, you can be very competitive in marketplace.

Three Things Atlassian Vendor Needs to Do Now

1. Marketing Is Not Optional

You might have a great app. But without visibility, no one will find it.

• Optimize your Marketplace listing for both SEO and human readability

• Engage with the Atlassian community, forums, and events

• Publish content that educates users on your solution

And always watch your reviews and ratings. They’re a direct reflection of your user experience.

2. Avoid Assumptions: Importance of Market Research

Buyers don’t want “just another app.” They want a tool that fits their workflow, environment, and expectations.

• Who are your top 5 competitor vendors in your category?

• What categories are growing? (e.g., Time tracking, Project management, Reporting, Admin tools, Documentation)

• What pricing models are working and where?

• Which regions are vendors thriving in, and what’s their estimated revenue?

For example, if you’re targeting Confluence and building a documentation tool, your first step should be to explore that domain to see how similar apps are performing, what users are asking for, and where the gaps are.

3. Price Smart, Improve Often

Pricing is a strategic lever. Get it wrong, and you lose credibility or users.

• Use real data to benchmark your pricing

• Compare against different user tiers and hosting types

• Adjust based on competitor movement and install behavior

So, How Do You Actually Track All of These?

We introduce Ampin.app , website built to help you understand Atlassian marketplace statistics. It provides real-time analytics on plugins, vendors, trends, and pricing across the Atlassian Marketplace.

• Addons Tab Explore how Atlassian apps are performing. You’ll see estimated monthly revenue, install counts, user ratings, all visualized clearly. Filter by hosting type (like Jira or Confluence) or category (such as time tracking or workflow tools) to focus on what matters to your app.

• Vendors Tab See how other vendors are doing across different countries and categories. This view helps you understand the bigger picture.

• Cost Tab Curious how your pricing stacks up? Ampin.app lets you simulate pricing across user tiers, applications, hosting types with number of users. Instantly compare your app’s price point to similar products.

• Trends Tab Find out what’s gaining traction. View install trends over time and filter by free vs. paid to spot where growth is happening. It’s a great way to validate product ideas or identify shifts in demand.

And there’s more, including Event, Jobs, and Articles tabs to help you stay connected to the wider Atlassian ecosystem.

Is Your App Trending in 2025?

Use the Trends Tab to browse by add-ons or vendors. Filter by hosting type and timeframe. By checking “Entire Marketplace Vendors Addon Installations Trends in 2025-06” in Ampin, you can uncover market momentum.

Strategy Wins

The Atlassian Marketplace is still growing but the easy wins are gone.
Native feature expansion, economic pressure, and AI-driven change have raised the bar.

In any industry, real results come from research and analytics. You need to validate your market, refine your positioning, and adjust based on data. Ampin.app gives you that ability for free.

If you want a deeper dive, check out our past blog posts about Ampin!

• Grow Your Atlassian Add-on with Ampin.app’s Market Insights

• The Ampin App – Amplify Your Atlassian Insights!