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Is the Atlassian Marketplace Still Growing in 2025? In 2025, the Atlassian Marketplace surpassed 8,000 apps and 1,800+ active vendors. That’s a long way from its modest beginnings in 2012, when just 60 apps were available. But while the numbers suggest growth, a deeper look reveals a shift: Marketplace growth is slowing, competition is tightening, and app fatigue is setting in. So, what does this mean for app developers? The opportunity is still there, but success now depends on strategic thinking, data-driven decisions, and smart execution.

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Atlassian Marketplace Analysis Leads to Success To thrive in the Atlassian Marketplace as a Jira/Confluence add-on vendor, it’s essential to understand the market landscape, customer behavior, and pricing trends to drive revenue and growth for an add-on. Many vendors struggle with questions like: How should I price my app to stay competitive? How are similar apps performing in terms of installs, trends, and user adoption? Where are customers most active, and which add-ons are gaining traction?

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Ampin is a free, web-based analytics tool for the Atlassian Marketplace, designed to amplify your insights into the ecosystem. Whether you’re a marketplace partner, solution partner, Atlassian admin, or financial researcher, Ampin delivers valuable data and insights for your business strategy and vision. Looking to expand your career with Atlassian-focused companies and partners? You can also explore job listings right here! What Ampin Offers? Comprehensive Analytics Ampin provides data on add-ons, vendors, costs, and installs.